Scratch was co-founded in 2002 by current CEO Rob Principe and the late Jam Master Jay of Run DMC. The company consists of two unique operating brands - Scratch Event DJs and Scratch DJ Academy - each leveraging the power of the DJ to entertain and educate audiences around the world. Scratch Event DJs is the leading DJ performance and activation resource for brands looking to animate and energize environments, as well as to drive, maintain, and monetize traffic. Scratch utilizes its amazing talent network of 7,500+ DJs and its operational expertise to bring any brand, store, ship, resort, casino, or space to life cost-effectively and hassle free - lleading to a happy team, very happy management, and extremely happy guests. Among the many major companies that have partnered with Scratch Event DJs are Macy’s, Saks Fifth Avenue, H&M, Tommy Hilfiger, Hugo Boss, Victoria's Secret, Sephora, Norwegian Cruise Lines, Brooklyn Nets, Google, Samsung, and W Hotels. Scratch DJ Academy is the world’s leading DJ and music production learning center, co-developed by Jam Master Jay of Run DMC. Scratch DJ Academy has locations in NYC, Miami, and LA, as well as online, and has taught over 500,000 people to DJ through its copyrighted curriculum and proven teaching methods. Scratch has executed nearly 125,000 events in over 35 countries worldwide, and has been featured in the press by CNN, MTV, ABC, FOX, The NY Times, The Wall Street Journal, Forbes, and many more.