In the past 13 years Lucoled’s founders have seen the market for LED products used in visual communication mature into a very commoditized, competitive landscape. Today sign companies and end-users find it hard to distinguish between various offerings, from very cost-effective second or third tier brands to very expensive A brands that on paper seem to have comparable specifications. Still there are differences in quality and reliability but for a non-expert it is very difficult to understand those based on the information manufacturers present in their glossy marketing material. With over 20 years of experience in the visual communication market Lucoled was started to provide reliable, efficient, fit-for-purpose, solutions, fulfilling the basic need of today’s market. Backed by experience and an international network of partners Lucoled’s mission is to offer products that do just that. Customers should only pay for the performance and reliability they need and not excessive margins and overheads a typical A brand charges. Lucoled also does not believe in a one-size-fits-all approach: every market, every customer, every application is different and may require tailor made solutions. Lucoled is geared up to provide those with short lead times. Lucoled: Experience Lighting!