MASPLAY is Nike’s exclusive distributor and owner of Marathon Sports, the largest chain of sporting goods stores in the Andean Region (Chile, Peru, Ecuador and Bolivia). The company operates in the region through Equinox as a full extension of Nike’s operation (+40 years of relationship) being the wholesale distributor and operator of Nike monobrand stores as well as its full digital offering. Aditionally Masplay owns Marathon Sports the Andean Region undisputed sporting goods retail market leader, as well as other multibrand retail banners and monobrand stores. Masplay legitimizes its positioning in sporting goods retail through the sponsorship of soccer teams as well as athletes.