■ Smart Design - Engaging, persuasive customer experiences for IoT, Mobile & Web Informed XP offers User Experience Design, UX Research and Development. With over 3 decades of combined experience across user experience (UX), agile methodologies, web/software development, project management (and many other fields), our goal is to create engaging and persuasive experiences across the customer journey. Informed XP brings clarity thru unbiased evidence. We help eliminate the assumptions, inertia and committee-think that often lead to costly re-work, dissatisfaction and poor results. Then deliver straightforward intelligence, designs and products to effectively engage customers. From Fortune 500's to start ups, we've spent time across 11 various industries helping teams and organizations achieve their goals. With our practical experience and knowledge, we can relate to your issues and help you to tackle both usability and organizational challenges.