Latin America is the region with the highest inequality in the world. Enabling a good education for everybody is the best strategy to generate equal opportunities, that is why we have challenged ourselves to ensure that every person in Latin America has the opportunity to succeed in higher education, and, as a result improve their life, the life of those surrounding them, and as a consequence impacting the whole region. Choosing which career to study and in which institution, after finishing high school, is one of the most difficult situations faced by teenagers, and the vocational guidance that is supposed to help them has been done the same way during the past decades… that is why we created viaEdu, to help students to choose the best career and institution for each of them, leveraging advanced analytics techniques of their digital footprint, mixing with motivations and market information, sharing relevant information and finally recommending what first best with their profile. We go along with the students in a phase of their lives that is full of doubts and uncertainty, to help them make, safely, the best decision.