For over 50 years, Shemer has built a rich tradition of watch and jewellery making. We pride ourselves on our luxury watch offerings and our expertise in custom jewellery manufacture. Located in Bedford Centre, Bedfordview, Johannesburg since 1984, we are proud to stock, service, and support some of the most prestigious luxury watch brands, while our on-site workshop offers bespoke, custom-manufactured, exclusive jewellery pieces crafted by master craftsman, Mike Fridberg. Shemer is also proud to be part of the worldwide network of Official Rolex Retailers. We invite you to contact us and book an appointment with one of our dedicated staff members, who are on hand to assist with your unique watch and jewellery requirements.