Brioche is a boutique brand development consultancy that helps build and curate distinct brands - articulated, differentiated, and true to their ethos. With a true appreciation of all things French, at the epicenter of food and fashion, art and architecture, Brioche believes no detail in design (or cooking!) is too small when building a memorable brand. Working with B2B and B2C scaling brands, businesses and teams, we specialize in the retail, CPG | FMCG and consumer goods industries. Our sweet spot is propelling small and mid-size companies to significant differentiation and growth in the areas of marketing, branding and new product commercialization. AREAS OF SPECIALTY ★ BRAND DEVELOPMENT | Visual & Voice Brand Identity | USP | Brand & MVV Audits | Storytelling ★ OMNICHANNEL MARKETING | Strategy | Integrated Campaign Development | Creative Leadership ★ SHOPPER MARKETING | In-Store Experience | Merchandising | Competitive Analysis | Sales Promotion ★ CUSTOMER LOYALTY | CX Audits | Key Loyalty Driver Activation | Segmentation & Targeting ★ NEW PRODUCT DEVELOPMENT | Stage-Gate Process | Product Commercialization | GTM Strategy & Planning ★ CORPORATE MARKETING - B2B | Website | Internal Comms | Thought Leadership ★ ORGANIZATIONAL DESIGN - MARKETING & PRODUCT DEVELOPMENT | Team Structure | Roles & Responsibilities | Job Descriptions ★ MISSION CRITICAL | Top Secret | High Profile | Cross-Functional Leadership Brioche engages on a fractional, project-based, advisory or retainer-based model. To connect, DM me here on LInkedIn or reach out at julie@briochebrand.com. Bon Appétit!