Welcome to FourthIdea, where delivering bold creative driven by insightful strategy is our pursuit and our passion. We put the power of branding in your hands by connecting marketing intelligence and insight to creativity and innovation. It’s what we do, and we have fun doing it. We are an advertising and branding agency based in Buffalo, NY, providing full-service creative resources for hospitality, travel + tourism, advanced manufacturing, higher education, financial services and consumer products industries. FourthIdea's principals believe that it is imperative to seamlessly weave traditional, interactive and guerrilla tactics together to maximize the return on investment for your sales and marketing spend. We are a team of artists, writers, producers and strategists who will effectively deliver your brand story into the right medium at the right time.