Living Consumer Products Private Limited, a company formed in 2014 by a group of consumer oriented tech-driven professionals. The core objective behind starting off the company was to create digital products (mobile first) which would be consumer useful, as well as create products which help take various organizations and brands closer to their end-customers. The Products 1) iCrushiFlush – B2C youth oriented Social Connect product http://www.iCrushiFlush.com a) Social Connect and Friendship product launched in Oct-2014. Monetizing profitably since 2016 b) Cutting edge technology like AI-powered Assistant, Gratification & Gamification, VisionAPI etc resulting in high engagement and retention c) Currently has over 4.2million registered users, with over 1 million active users, spread across 12,000 cities in India with a healthy gender ratio of 66:34 (M:F) 2) XENA & Living Rivals – AI-driven Marktech platform & Competitive Pricing Analytics platform http://www.LivingConsumer.com http://www.LivingRivals.com a) Core product from the company, XENA is an AI-driven MarkTech platform, which helps brands optimize and scale digital campaigns across various channels and platforms quickly with highest ROI b) Attribution Module & Word-Of-Mouth factor help brands identify best performing channels at various stages of growth and helps them maximize the potential of each channel c) LivingRivals, a part of XENA offering, is a competitive pricing analytics service, which helps brands to compare their competitors wrt offers, channels, launches etc to improve their existing product offerings 3) Wift – B2C Job Search product http://www.TheWift.com a) Peer-to-peer Job search product which removes various extraneous processes and middle-layers to directly connect the employers to the prospective candidates b) Extremely light and easy to use, while giving the complete control and power in the hands of prospective employees