Switch is a strategic branding & interactive design studio with offices in Dallas and Oklahoma City. Our practice explores the spaces where identity, technology, aesthetic, and language meet. We design brands that move people. We are a friendly group of designers, strategists, and collaborators who believe in the power of applied curiosity and attention to detail. We design brand identities, interactive experiences, campaigns, and publications. We believe that good design is not only beautiful, but also affects how people feel and think. Our position is that “strategic branding” isn’t just a buzz word, but is instead a distinct approach to crafting perception; that’s why our team begins with research, conversations, and intimate workshops that allow us to dive deeply into our clients’ business goals, personal desires, and dreams for the future. For us, design is a way of life.