LIDA: The next generation loyalty agency Loyalty has united families, mobilised armies and moved electorates. But in a modern, frictionless world, brands are living a new reality - fluid and transient relationships with their customers. One that is based on what works for people right here, right now. We help brands live in the world as it happens. Our ambition is to create the most valued brands in the world. Because if a brand adds real value to someone’s life, they will be more loyal to it. And the more loyal customers a brand has, the more successful it will be. We’ve adopted a wholly new approach to achieve this shift. We call it next generation loyalty. Loyalty that means more than points, prizes and discounts. Loyalty that uses data, technology and experiences to help brands succeed in the world as it happens. Our current clients include O2, The Open University, Costa, Superdrug, FA, Royal Academy of Arts, The Royal Bank of Scotland, Royal Mail, Virgin Red.