Finlayson's mission is to create ideas that drive relevant connections. Our team create to connect. We understand the journey to take innovation to market, we create the strategy and implement at each step along the process, from pitching new innovation to key retailers/distributors to creating engaging consumer campaigns. Strategy+Brand+Campaign A proven marketing leader with experience in driving growth and results through the creation and implementation of cross-channel, integrated marketing programs for Blue-Chip Companies. Founding Director of Finlayson Communications, Sarah-Jane has extensive experience in accountable, integrated marketing and has helped clients significantly improve customer acquisition, retention and experience. She has built and led high-performing teams to build and deliver marketing programs that generate demonstrable and sustainable results. Her category experience is broad and deep, with particular strength in Home Improvement, Foodservices & Technology. Major client relationships include DuluxGroup, Fonterra, Gale Pacific, MARS, Newell-Rubbermaid and more.