Asset | Marketing, founded in 1987 as Marketing Associatie KUB (MAKUB) is the study association of Tilburg University for students interested in marketing. With a member base of about 1100 students and alumni, Asset | Marketing has developed itself as one of the biggest study associations of Tilburg University. By organizing on the one hand formal as on the other hand informal activities Asset | Marketing stimulates the interaction between students and companies and students are offered the opportunity to organize extra-curricular activities. Because of support by the Department of Marketing and a large network of former members, Asset | Marketing can count on a close cooperation with scientists and companies. Therefore Asset | Marketing is capable of organizing a large number of high-quality and distinctive activities every year like the Markethings Week, The International Marketing Expedition, Marketing Event and Commercial Night.