ZoomerMedia focuses on Canada’s most powerful audiences — the 17.2 million Baby Boomers and Gen Xers over the age of 45 (which we coined Zoomers) and the 13.2 million Millennials and Gen Zs under 45 (which in the US have recently also been coined Zoomers). The term Zoomer now represents the whole family, from old to young. These audiences control the marketplace. They control the ballot box. Wherever our audience is in Canada they’re local and wherever they turn there’s Zoomer.