At Florèz, we value honesty and ethical behavior. It's essential for us to create clothes you can be proud of. Transparency is an integral component of our fair-trade company. Clothing that we create strives to give a positive 'feeling' to the person wearing it. The Florez brand roots can be traced to Holland, the best country in Europe for starting a high-level Jeans Fashion brand, because fashion is very important to women in Holland, and they are very aware of styles and fashion trends.