Navāda is a social equity applicant that has been in business since 2019. We’re a family business named as a portmanteau of our grandmother (Navie) and mother (Ada) names who inspired us to achieve personal and professional successes. We are fortunate to be a part of Cresco’s Social Equity & Education Development™ program, which is helping us learn how to operate in the cannabis industry and further our work to provide health and wellness to the community through cannabis. Based on our experience in developing a deep understanding of our shoppers and consumers, Navāda will provide branded products and a unique shopping experience of superior quality and value that improve the lives of consumers. We want to ensure that we are providing products that fit the needs of both recreational users and health and wellness users. Just like any industry, different consumers have different tastes and preferences, so we’re undergoing significant consumer research to ensure that we have the best understanding of what Illinoisans desire.