earnesto represents the complete value creation in the social web, involving influencer relations and effective public relations. As an initiator of independent concepts or as a partner of classic campaigns, our measures create impact and work against the forgetting curve between media flights with daily communication. In this way, we reach nationally and internationally relevant target groups and set highlights where classic media no longer have access to recipients. We call this principle, which does not think in channels but in messages, the Daily Touch and successfully implement it for brands such as Nikon, Tamaris or lavera.