IDEA is a design firm based in Los Angeles, New York, Paris and London focused on concept design, style, and implementation for mega-projects and other large-scale developments in the real and digital worlds. IDEA's most recent successes are the award winning design for NEOM's The Line Hidden Marina in Saudi Arabia, and a soon to be announced landmark resort in Al Ula. IDEA brings together the most imaginative entertainment industry creatives for each project’s needs with world-leading production designers, art directors, concept artists, visual effects specialists, modelers, illustrators, and other creatives who work on the biggest blockbusters (Marvel, DC Comics, Star Wars, Avatar) along with the most successful video games and Metaverse brands (Grand Theft Auto, Fortnite, Decentraland, Call of Duty, Assassin’s Creed, Halo) to create never before seen real and virtual worlds.