Ockham Associates is a research consulting firm that provides highly customized research for product optimization. We specialize in conjoint analysis and, as some of the most experienced users worldwide, tailor the advanced methodology to empower your product development decisions. At Ockham, we trust deeply in data - specifically that derived from discrete choice experiments - to provide an answer to the ‘what-if’ questions. We believe in truly actionable information, and thus deliver dynamic tools to predict consumer & market behavior.