We mix digital toy and Comics to create interactive transmedial experiences that motivate the kids to play and tell stories. Starting with a platform for interactive comics without words that tell the histories of a group of characters at his early school days, the kids color the history when they are recording it, as result they get a motion comic video with the adventure that they created. For a compelling experience we offer physical products helping with all that to improve the learning process. Like Instagram can make us a professional photographer. Kindery can make every child a movie director :)