The IWSR is the leading source of data and analysis on the beverage alcohol market. The IWSR’s database, essential to the industry, quantifies the global market of wine, spirits, beer and ready-to-drink products by volume and value, and provides insight into short- and long-term trends. Our data is used by all of the largest multinational beverage alcohol companies, as well as many more local companies. The IWSR’s unique methodology allows us to get closer to what is actually consumed and better understand how markets work. The IWSR conducts face-to-face interviews with over 1,600 companies in around 120 countries each year. The IWSR tracks overall consumption and trends at brand, price band and category level.