Booyah, headquartered in San Francisco, is the market leader in real-world & location –based gaming. The company is founded on the premise that “where you play matters” and creates compelling, innovative mass-market entertainment products & services that have been enjoyed by tens of millions of worldwide. By integrating real-world signals into its portfolio of products, Booyah is more than a games company…literally changing how people play and delivering more personal, more social & more meaningful ways for gamers of all ages to play & interact with their friends & the world around them. Booyah has partnered with leading consumer brands including H&M, Pantene, Olay, Paul Frank, Disney, Subway, Adidas, MTV and others to connect engaged gamers with the products they love. The company draws its creativity and inspiration from the mobile, consumer web, social and traditional gaming space with a leadership team drawn from the world’s top interactive companies including Electronic Arts, Blizzard Entertainment, Glu Mobile, Crowdstar, LucasArts, Kabam and Insomniac Games. Booyah is financed by Accel Partners and Kleiner Perkins Caufield and Byers’ iFund.