We enable multinational companies to unleash their creative potential by co-creating with them their business of tomorrow through our program called Pathfinder. There is a “before” and an “after” in Digital. And it is reshaping existing business models across industries faster than any other trend in the past. At Pathfinder, we believe that large established companies are actually best suited to lead change, create value and reboot their businesses. Start-ups fundamentally win in their ability to generate real insights from the frontline, to challenge the existing and to grow fast. Pathfinder enables large corporations to cultivate this capacity with a truly “bottom up” approach that has been proven more effective, both in terms of engaging people and the speed to scale.