GrapeStory is a mobile-first talent and marketing agency focused on pairing the best microcontent creators with innovative brands to tell powerful and engaging short stories. On Twitter’s Vine video platform, GrapeStory believes that developing the perfect Vine goes beyond just hitting “Record.” Great content is carefully cultivated by a “Viner” who has an expert’s understanding of the medium to tell a pure, complete story that will not be obscured by pre-roll and is often watched over, and over, and over again, from the intimacy of the consumer's own hand. A well-crafted Vine can spread – growing across platforms, seeding remakes and winding into the minds of the audience. Vine influencer Jerome Jarre and social media marketing expert Gary Vaynerchuk launched GrapeStory in May 2013 in New York City.