Sahaj Retail Ltd has delved into bridging the digital divide between urban and rural India under the flagship of NeGP of the Govt of India. Sahaj Retail aims to provide various online services, bringing financial and digital inclusion in Indian villages where the scope of online service in Rural India has never been so much necessary. But now with globalization and reach of internet, the need for reaching the hitherto unreached became the responsibility of a civilized society. Thus, Sahaj Retail Limited runs through a holistic economic and social inclusion model which ensures achievement of Economic Empowerment, Life Quality and Livelihood Enhancement. Additionally, the company’s focus is towards ensuring Human, Digital and Physical network driving efficient access to Rural India through the various online services. Sahaj provides services like G2C, Financial Inclusion, Financial Services, utility bill collection services, mobile/ DTH top-ups, e-Learning, FASTag, etc. The company provides its services to rural Indians through their ICT enabled Sahaj Kendras, run by Sahaj Mitrs, who are also called Village Level Entrepreneurs (VLEs). Sahaj's strategy is to utilize franchise activation and pull products to increase the depth and width of the market we serve.