Piccadilly use to be a Bulgarian chain of supermarkets with over fifteen years of tradition. The shops have been built in compliance with the world tendencies of equipment and service technologies. They were distinguished by a specific atmosphere combining coziness and European level of service. The chain use to have 32 Piccadilly supermarkets (six of them on the territory of Varna, twenty in Sofia, one in Plovdiv, one in Burgas, one in Veliko Tarnovo, one in Lovech, one in Vidin and one in Gabrovo) and 22 Piccadilly Daily corner shops - seventeen in Sofia and five in Varna). The advantages which Piccadilly use to have were the good knowledge of the local market, the cozy shopping atmosphere, the personal service, the good choice of goods, the variety of accompanying services, adding to the shopping value, company own loyal customers program, the continuous investments in modern technologies. The company is non-functional as of 2016.