The Prime Media Group commenced as a free-to-air television broadcaster in 1989. The company transmits broadcast signal as PRIME7 in Northern and Southern NSW, Victoria, the ACT and the Gold Coast region of Queensland. In Western Australia the broadcast signal is known as Golden West Network (GWN7). Together, the potential broadcast audience for PRIME7 and GWN7 is more than 5.1 million people. The digital media arm of the Prime Media Group is responsible for delivering unique content, targeted to its regional audiences across the PRIME7, GWN7 and Prime Radio businesses.