We are a group of over three hundred diverse storytellers, strategists, business leaders, technologists and project managers with the right mix of youth, entrepreneurial spirit and hunger. But we think and act like a start-up. And when groups of people from different backgrounds come together to solve challenges - exciting, powerfully creative solutions tend to happen. At FCB we believe that changing attitudes can be helpful, but changing behaviour has to be the end goal. We believe asking what appears to be a simple question makes a remarkable difference. So, what behaviour do you want to change today?