There is no doubt that selecting the right pro shop for all of your bowling needs is paramount. Speaking from a combined 20 years of experience in the bowling industry, no two pro shops do it the same. Each pro shop operator has their own approach to customer service. At Virtue if you want to know what we are all about, you only have to look above at our slogan, "The New Standard". We strive in every way that you can imagine to be the "The New Standard" of customer service in the bowling industry. You may ask, "That sounds great, but what does that mean for me"? It's simple, we offer the highest levels of knowledge and expertise by high level bowlers that are extremely active in the bowling community as competitors and ambassadors. When that resource is combined with our excessive passion to be the absolute best at what we do, we simply can't be matched. We encourage you to come see what "The New Standard" of customer service feels like by visiting one of our locations.