Nift is a software platform with a set of tools to make contracts easier to understand and navigate for your consumers. Contracts have been bad for so long, businesses don’t even think about improving them anymore. However, bad contracts cost businesses billions of pounds each year - not to mention the negative impression they leave with customers. At Nift we believe every interaction you have with a customer counts. We are reimagining contracts. Nift was co-founded in partnership with venture development firm prehype.