By storing the active ingredients inside the unique cap, separate from the water, the ingredients stayed powerful, fresh and offered the convenient, all-in-one delivery method we were seeking. According to our proprietary research, Vitamins A, B5, B12, and C lose their potency sitting in water. By storing the active ingredients inside our unique cap, separate from the water, the ingredients stayed powerful, fresh and offered the convenient, all-in-one delivery method we were seeking. On that day, ACTIVATE was born – a great tasting product that contains 0 grams of sugar, 0 calories, no preservatives, and is naturally sweetened with Stevia. Activate provides real refreshment and a fresh dose of vitamins --Delivered with a twist in a 100% post-consumer recycled plastic bottle. Anders & Burke, Founders