Our Story Goldilocks traces its roots to the collaboration and complementary talents of the women whose collective love for good food fueled what has been transformed into the global enterprise today. The Goldilocks Fairy Tale Once upon a time in 1966, two sisters, Milagros and Clarita and their sister-in-law Doris, decided to open a small bakeshop along Pasong Tamo Street in Makati. A third sister, Maria Flor, suggested that they name the enterprise "Goldilocks", after the character in a fairy tale. The intention was to make it easier for children and their mothers to remember the bakeshop's name, and also because it suggested luck and prosperity. Now, 55 years after, Goldilocks has become the largest bakeshop chain in the Philippines.