Hermine Hold is a Stockholm based brand on a mission to disrupt the world of women’s hair accessories. Our goal is simple: to help strong, independent women around the world add that extra bit of flair to their hairstyles, outfits, and everyday lives. Founded in May 2018 by Nordic Tech House (Isabella Löwengrip) and the founders of Ideal of Sweden, Joachim Lindström and Filip Ummer.