Primerdesign is an innovative company focused on the design, manufacture, validation and supply of real-time PCR kits and reagents. Primerdesign is focused on developing improved solutions for real-time PCR. Founded in 2005 within Southampton University's School of Medicine, Primerdesign has unparalleled opportunities to access technology and clinically relevant material in pursuit of these goals. Primerdesign specialises in developing real-time PCR assays and reagents manufactured and validated to the very highest standard. Primerdesign developed the worlds first H1N1 swine flu detection kit in 2009 Primerdesign launched unique range of lyophilised ambient temperature stable qPCR reagents in 2012. Primerdesign was a central player in response to the horse meat contamination scandal in 2013. Primerdesign developed the Worlds first H7N9 bird flu detection kit for use in humans in response to the 2013 Chinese outbreak.