JL
Jose Lafuente
Managing Director / Directeur Général at Twf Traditional World Foods
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Work Experience
Managing Director / Directeur Général
Sep 2016 - Present · 8 years and 4 months
Chief Marketing & Development Officer - Cmo
Sep 2015 - Sep 2016 · 1 years
France Country General Manager ( Fmcg / Fast Moving Consumer Goods / Retail & Out-Of-Home Channels )
Jan 2010 - Mar 2015 · 5 years and 2 months
Company Details
TWF imports in France on an exclusive basis quality food brands from around the world. Since 1986, TWF has increased its brands portfolio with dry, fresh and frozen foods and entered various distribution channels : retail chains, cash & carry, food service and industry. Our major brands : KIKKOMAN, MISSION, GO-TAN, REAL THAI, PATAK’S, AL’FEZ, DILMAH, OYAKATA, S&B, LOCH FYNE, GROSSMANN... As the sales & marketing department of our international industrial partners, we love facing new challenges and are dedicated to constantly promoting the brands we trust. ORGANISATION Our French subsidiaries are dedicated to the main distribution channels: - EPIDIS Ltd : major retailers and independent trade. - FRAIDIS Ltd : hospitality, gastronomy and deli boutiques. - NORPASS Ltd : food products manufacturers. TWF Japan and TWF America manage the sourcing, the co-packing and the supply chain to the ports of Europe. AMC, the marketing agency, creates compelling branded experiences with its own team of graphic designers and in house photo lab. OUR ACHIEVEMENTS - Co-founder with Dilmah and the Institute Paul Bocuse of the 1st international school of tea - 2012 : Popaï Awards Winner for the Dilmah Boutique. - CSR label « PME+ » from FEEF (SME and entrepreneurs federation of France) since June 2017 - Winner of LSA Sales Force Award in 2017 with 400 Chinese New Year display activations, and in 2018 for the successful launch of Mission wraps in the retail channel - Winner of LSA Innovation Awards in 2016 with Nissin Soba cup range and in 2017 with our salty macaroons for Auchan caterer departments - "Saveur de l'année" (Taste of the Year) award in 2019 for Mission's wheat & multigrains
Year Founded
1986
Social Media
Linkedin
Industry
Retail, Organic food, Food Processing, Food & Related Products, Dietary and organic foods, Packing and packaging - machinery and equipment, Wine, Alcohol & Wine, Sauce and Jam, Spices & Seasonings
HQ Location
Parc de la Cote Joire 44 Avenue de la Marne BP 154 Wasquehal Cedex, 59444, FR
Keywords
Sales and MarketingMulti-channel distributioBrand BuildingFood ServiceIndustryRetailImportSourcingQuality foods
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