We believe the designers, artists, scientists, programmers and creators are the unsung heroes behind brands that make magic happen in our lives. The brands are the seal of these creators’ souls: they symbolize their blood, sweat and tears. We believe that we should cherish brands and its creators, protect them, encourage them to keep going and strengthen the connection between people and brands. The Seal app allows anyone to check if a Seal-enabled product is genuine. A simple tap with your smartphone lets you scan the Seal NFC chip, which is embedded in products, and shows you information about the product. The Seal chip, Seal app and the Seal Network provide authenticity and other services for products and brands. We use dynamic NFC chips instead of static QR-codes and RFID for better security and copy protection of the chips itself. By facilitating a secure tokenized version of a physical product, Seal allows product-specific services to operate such as transferring ownership, theft prevention, insurance, but also brand activation campaigns and product analytics. For the first time in history, brands can earn money from items sold through the secondhand trade, while simultaneously protecting their markets from counterfeiters, by leveraging blockchain technology.