In the $6 billion qualitative research industry, status quo has reigned for decades. 24tru is unlocking our clients’ research assets – including video - making all content accessible, and through online tools for collaboration and synthesizing knowledge, empowering better decisions, faster. With Research Intelligence, our clients are smarter on Day One. 24tru aggregates and organizes all research content for efficient access to insights, video clips, images or whole reports. Consumer Insights leaders can save and edit content in minutes, and efficiently collaborate in online workspaces. Insights are shared in more engaging ways to bring the entire enterprise closer to the customer. Research Intelligence is a secure cloud-based platform, and 24tru offers services for knowledge synthesis, and integrated insights delivery through Qualvu, the full-service research arm of the company.