MISSION: Creating an exceptional community by sharing Grand Rapids with the world. What does that really mean? It means that we inspire tourism and conventions through short-term promotions, long-term marketing and sales strategies, and a focus on community developments that will impact the visitor experience. WHAT ARE WE: Experience Grand Rapids is the destination marketing organization (DMO) for Grand Rapids/Kent County, Michigan. We are the only community resource devoted to marketing the destination by raising visitor awareness of the region’s brand characteristics of craft beer, music, family fun, outdoor recreation, art and culture and food. We care deeply about the impression we make on the people who come here. And we are constantly innovating new and creative ways to make the Grand Rapids experience even better.