BrandChats focuses on gathering and sorting every bit of information relevant to your brand. Everything from brand mentions and the competition to the keywords that are related to the business is monitored and measured in real time. You can monitor anywhere people are talking about what matters to you, whether it is Twitter, Facebook, Instagram, Youtube, or blogs, forums and news sites. Brandchats Audience Analytics Platform is able to capture atributes of the communities that matter to you. The atributes are not only demographics but also interests, lifestyles and brand affinities, so you can build new segments that enpower your market research, prospecting, conversion and customer loyalty processes.