Positioning Ambitious B2B Electronics Companies for Aggressive Growth. Lectrix (formerly ITEM Media) has 40+ years of experience evolving from a publisher of EMI/EMC and Thermal Management media brands to a strategy firm, full-service marketing agency, and online event host dedicated entirely to the B2B electronics industry. We know first-hand how to help ambitious companies achieve success. Want to see the proof, or have a custom request? Check out our website to learn more!