RumbleRank was created as an alternative to the typical survey. We wanted to provide a more engaging and intuitive experience that benefitted both the user and the surveyor. RumbleRank is designed to feel like a game - all while compelling the user to make difficult decisions, and thus, provide real answers. What does a 7 out of 10 on a survey really mean? Asking people to rate a topic on their own perceived scale of 1 out of 10 leaves a lot of ambiguity in the data. In many cases, a 7 out of 10 points to indifference to the question. A 10 out of 10 may just be an affirmation that something works properly but doesn't necessarily inspire a maximum level of satisfaction. RumbleRank does not allow indifference or ambiguity. A winner must be chosen between each head to head matchup until a true, top-to-bottom ranking is established. At scale, this can provide very pointed answers to your most pressing questions.