Fallon was born in Minneapolis in the summer of 1981, during a recession and without a founding client. The agency was established by five idealists who pooled their resources and bought one page in a newspaper to boldly announce to the world that there was "a new advertising agency for clients who would rather outsmart the competition than outspend them". Fallon London was born with these same beliefs and values in 1998, and in todays world of multiple media channels our philosophy of using creativity to outsmart the competition is even more relevant today than it's ever been. Follow us on twitter at @fallonlondon.