MediaPrimer - Technologies and Multimedia Systems, Ltd. (http://www.mediaprimer.pt) founded in 1999, is a spinoff of the University of Coimbra and its business involves R&D activities and Product Development and Services. These are organized into two functional areas: Software and Data Management and Graphic Design and Digital Media. With a market position further strengthened in the quality of its work and the development of own solutions, MediaPrimer sees the strong and friendly partnership with its customers and the professionalism and competence of its employees as the key to its success. The specific skills and experience, as manifested by a history of work already done, together with ongoing dialogue between the two operational areas of the company have established the conditions for the regular development of new solutions which combine innovation with technical, functional and aesthetic quality. MediaPrimer’s mission is the development of technologically innovative solutions which meet the needs of its customers.