Founded in 2003 by Matt and Emily Baldwin, Standard Style was one of the first men’s and women’s designer shopping concepts in Kansas City. Sixteen years later, it has become Kansas City’s leading destination for women’s ready-to-wear, accessories, home and apothecary items. The Standard Style brand is the product of co-founder Emily Baldwin’s passion to make a localized impact in fashion and retail by offering a carefully curated assortment of top-trending wardrobe essentials from both established and emerging womenswear designers. Through genuine and consistent engagement with clientele throughout the country, special events, charitable partnerships, a seasoned team of personal stylists and an impressive designer roster, the Standard Style shopping experience has since attracted national press and a loyal following. Standard Style’s mission is to serve passionately and exceed expectations, providing excellent customer service and building genuine, lasting relationships along the way. Standard Style has been recognized by the Business of Fashion as one of America’s top independent boutiques.