Native advertising is a form of online advertising that matches the form and function of the platform or website on which it appears creating a less intrusive experience for end users. The internet Advertising Bureau (IAB) Projected Spend for 2015 - $10.7 billion. Native Ads, Inc. is a content discovery and in-stream native advertising platform that facilitates the native ad buying and selling process for publishers and advertisers at scale across websites, mobile web and apps. The company has developed a scalable, easy to use, self-serve system for publishers and advertisers with a simple user interface. Within minutes, campaigns and widgets are generated to start spending or earning. The recommendation engine analyzes visitor behavior, page content and thousands of data points building up millions of in-depth user profiles. By using the power of big data, these profiles are used to recommend internal or promoted content based on relevance, yield and popularity. Native Ads, Content Worth Viewing.