dc-activ is a Creative Technology business aimed at digital transformation of traditional marketing and selling approaches. dc-activ has recently launched ImpactXP, a new marketing technology PaaS platform designed for Brands to plan, sell and research their sales & marketing activities in a data driven virtual retail simulation. IXP calculates the impact on the fly of various commercial scenarios and helps Brands show the benefits of their new products and category growth strategies. The tool delivers faster and better data driven decision making through the use of AI, automation and virtual and augmented reality.