Brother3 Media’s toolbox centers around three foundational pillars: brand, story and engagement. These three elements are essential to a successful brand campaign. Brand is the WHO. Who you are as a company matters because your first impression can also be the last impression in a matter of seconds. Consumers make split-second judgements everyday on various brands or products, and strong brand identity can be like a memorable introduction that leads to a conversation. Story is the WHY. Why should a consumer choose your brand or product instead of the numerous competitors that offer something similar? This is where your story comes into play because everyone identifies with a narrative. We can bring your brand to life through narratives that communicate your brand promises and why they matter. Engagement is the HOW. How you promote a brand and reach people with your stories is all based on engagement, because when a consumer truly engages with your message, they are more likely to choose your brand. In short, engagement is the instrumental marketing arm that includes digital tactics, strategy, and precise planning.