A gold jewellery company with managing end-to-end product management from product development, manufacturing, distribution, and marketing under the champion brands Hala Gold, Sandra Dewi Gold, and ILY Gold that have been distributed in national level. Not only successful in building new brands and distribution networks but the company also successfully changed the industry game with being the first gold jewelry factory in Indonesia with certified gold content from SNI 13-3487-2005 by the Ministry of Industry, the Republic of Indonesia with high-quality products.