We are Maapilim, makers of grooming essentials from the Great Sea, which is the historical name of the Mediterranean. Our products are created with the region’s iconic natural oils and extracts, that are known for their benefits to the skin and hair. These ingredients have been used in the region for thousands of years as it was part of the spice route connecting Asia, Africa and Europe. We aim to bring this historic knowledge into our products using innovative technologies that combine the best of the past and the present. Maapilim laid its roots in 2015 in Tel Aviv, on the balmy coast of the Great Sea. Inspired by the city’s electric energy, we set out to create products that reflect life here: vibrant, lush, and defined by the tide. We celebrate the culture and history of our sea—venturing into the world, riding every wave that comes your way unshaken. Discover yourself in the Great Sea.