The brand was originally founded in 2001 by Creative Director Jascha Trygg with the idea of a minimalistic influenced melton wool coat with a distinct collar and hidden buttons. The coat was sold to Nordiska Kompaniet and was an instant hit. Jascha swiftly went from Academic to full-time fashion worker. In 2009 Jascha's two younger brothers Jonas & Marc joined the company in order to pursue the vision of creating a contemporary fashion brand. Today the company is run by the brothers Jascha, Jonas & Marc. The brothers share a common passion for music, travel, food, and building businesses. Jascha Stockholm is a playful take on Scandinavian fashion. The ambition is to create contemporary, high-quality fashion made to last. Everyday clothing that effortless transitions from work to play.